We’re on the Microsoft Marketplace. Here’s Why That Matters for Your MSP.
By Shay Cohen, CEO, Optimize365 · 7 July 2026
I talk to MSP owners every week. And almost every conversation starts the same way.
They’re managing 20, 30, sometimes 50 client tenants. They know M365 security is a problem — misconfigured controls, license gaps, high-risk apps nobody approved. But between the firefighting, the QBRs, and the never-ending support queue, there’s no time to get ahead of it. And even when they do fix something, there’s no easy way to show the client it was worth it.
That’s the gap Optimize365 was built to close.
Today, we’re making it easier than ever to get started. Optimize365 is now available on the Microsoft Marketplace — meaning you can find us, evaluate us, and deploy us directly through the Microsoft ecosystem you’re already working in.
What Changes With the Marketplace Listing
Nothing about the platform changes. What changes is how quickly you can get to it.
The listing means Optimize365 is Microsoft-validated, co-sell eligible, and one click away for any MSP already operating in the Microsoft partner ecosystem. No procurement friction. No back-and-forth. You find it, you deploy it, and within 30 minutes — as one of our partners put it — you’re already impacting the security posture of your clients.
That speed matters. Because the sooner you’re inside your clients’ tenants, the sooner you can show them what’s actually there.
What You’ll Find in Your First Scan
This is the part that surprises most MSPs.
When we run a first scan on a new M365 tenant, on average 39% of security controls are misconfigured or switched off. A further 11% are blocked by license gaps the client never knew existed. Three in four tenants have those gaps leaving critical controls permanently disabled — and 96% have high-risk third-party applications connected to the environment.
These aren’t worst-case scenarios. They’re the baseline.
The platform surfaces all of this in a single dashboard — across every tenant in your book of business, simultaneously. Configuration drift gets flagged automatically. Every remediation is impact-predicted before you touch anything, so there are no surprises for you or your clients. And the branded reports that used to take hours before a QBR? They’re generated automatically, ready to share.
Security assessments run 80% faster. Report generation drops by 60%. Onboarding a new tenant takes under two minutes.
Security That Pays for Itself
Most MSPs treat M365 security as a cost center. The ones using Optimize365 have stopped doing that.
The platform includes License Genie — a commercial layer that surfaces license misalignment and upgrade paths across your entire book of business. Seats being paid for but not provisioned. Security features licensed but never switched on. Upgrade paths the client would say yes to if someone just asked.
Our partners have reported 35% year-over-year sales growth using the platform. Not because we invented new work — but because we helped them find the revenue already sitting inside their existing client accounts.
That’s what “turning security into a growth engine” actually means in practice.
Get Started on Microsoft Marketplace
If you’re an MSP managing M365 tenants and you want to see what’s actually in your clients’ environments — start here.
Find Optimize365 on the Microsoft Marketplace →
Or book a demo at optimize365.io and we’ll walk you through it live.
FAQ
What is Optimize365? Optimize365 is an AI-powered multi-tenant M365 security management platform built specifically for MSPs and MSSPs. It enables security posture assessment, automated remediation, configuration drift monitoring, and client-facing reporting from a single dashboard — across all client tenants simultaneously.
How do MSPs access Optimize365 through the Microsoft Marketplace? Optimize365 is available directly at the Microsoft Marketplace listing . MSPs can find, evaluate, and deploy the platform through Microsoft’s partner ecosystem with co-sell eligibility — no separate procurement process required.
What M365 security issues does Optimize365 detect? On a typical first scan, Optimize365 finds misconfigured or disabled security controls (averaging 39% of all controls), license gaps blocking critical features, configuration drift across tenants, and high-risk third-party applications connected to the environment. All findings are surfaced across all managed tenants from a single dashboard.
How does Optimize365 help MSPs generate revenue from M365 security? Beyond security management, Optimize365 includes License Genie — a built-in commercial layer that identifies license misalignment and upgrade opportunities across an MSP’s book of business. MSP partners have reported 35% year-over-year sales growth by uncovering and acting on revenue already present in existing client accounts.
Does Optimize365 integrate with PSA tools? Yes. Optimize365 integrates natively with ConnectWise, Autotask, and HaloPSA, and operates alongside CIPP for MSPs already embedded in the Microsoft ecosystem.
The author, Shay Cohen, is the CEO and co-founder of Optimize365.